According to the NPD Group, the Nintendo 3DS topped July hardware and software sales. Unit sales themselves are up a solid 80% versus last July and games like Pokémon X & Y are up 200%.
Pokémon GO doesn’t quite give Nintendo much of a boost on its own, Niantic gets the direct profit. But indirectly we can see that sales for both hardware and software are definitely seeing a high return for the company.
I’m curious to see as updates roll out how this will affect Nintendo’s bottom line going forward.